無邊際
生物設計美術館
墨啡斯的品牌指南
圖案標誌
The Morphosis logo prominently features a butterfly silhouette, symbolizing transformation and new beginnings. Designed for versatility, it adapts across various platforms, capturing the essence of the brand.
Morphosis 標誌以蝴蝶輪廓為核心，象徵著轉變與新生。其設計具備高度靈活性，能夠適應各種平台，充分展現品牌的核心理念。
The wordmark logo features a cocoon shape of Os that aligns and connects a link with the symbol logo. The wordmark logo conveys the essence of the brand without any imagery.
字標標誌將字母 “o” 改變為一個傾斜的繭形，象徵蝴蝶蛻變的繭。同時，這一設計元素也代表基因編輯，傳達出該技術通過微型機器人改變 DNA 並重塑個人體貌特徵的理念。
翻譯版標誌
This is a translated logotype designed to globalize the Morphosis brand, making it more accessible and recognizable to Mandarin-speaking audiences.
這是一個翻譯後的字標，旨在使 Morphosis 品牌全球化，讓以中文為主的讀者更容易識別和理解該品牌。
Our logo colors are inspired by the metamorphosis stages of the Monarch Butterfly (Danaus plexippus). The off-white color provides flexibility and consistency across various media platforms, ensuring strong recognition. Meanwhile, vibrant hues such as yellow, green, and orange reflect the butterfly’s transformative journey, symbolizing its lifecycle from egg to larva, to pupa, and ultimately to adulthood.
我們的標誌配色靈感來自帝王蝶的蛻變階段。米白色在各種媒體平台上提供了靈活性和一致性，確保品牌的強烈識別性。同時，亮眼的黃色、綠色和橙色則反映了蝴蝶的蛻變旅程，象徵其從卵到幼蟲和蛹，最終成為成蟲的生命週期。
空間
To ensure that both our symbol and wordmark have adequate breathing room, we maintain a consistent clear space around them. For the symbol, the warped “o” is used as a guide to define the surrounding space. Similarly, the “o” in the wordmark is used to establish the required clear space, ensuring visual clarity and balance.
為了確保我們的標誌符號和字標擁有足夠的留白空間，我們在周圍保持一致的清晰區域。對於標誌符號，我們使用變形的 “o” 作為參考來定義周圍空間。同樣地，在字標中，我們也以 “o” 作為基準來確保必要的留白空間，以維持視覺上的清晰和平衡。
Our logos are usually placed on solid colors, nature background, or content. Maintaining proper contrast is essential to ensure the logo remains clear and readable.
我們的標誌通常會出現在純色、自然背景或內容上。確保適當的對比度，以維持標誌的清晰度與可讀性。
可讀性
We strongly encourage creating a high contrast between the logo and the background to highlight the vibrancy of the brand. If the contrast falls below the acceptable threshold, adjust the background color or select an alternative that enhances visibility and ensures the logo stands out effectively.
我們強烈建議在標誌與背景之間創造高對比度，以突出品牌的活力。如果對比度低於可接受的標準，請調整背景顏色或選擇其他可以提高可視性的替代方案，確保標誌有效突出。
標誌組合
In certain situations, we adapt the symbol logo to align better with production needs. This includes adjusting the orientation of the logo for various purposes or extending its design to suit specific contexts. Additionally, we may incorporate supplementary details on the nodes or beneath the connecting line to emphasize key subjects or highlight important messages effectively.
在某些情況下，我們可能會延伸符號標誌的設計，以更好地符合製作需求。同時，符號標誌的方向也可能根據不同用途進行調整。此外，我們可能在節點上或連接線下方加入各種資訊，以強調特定主題或突出關鍵訊息。
避免事項
Consistently using our logos helps strengthen brand recognition while leaving room for creativity in other areas. Please avoid the following incorrect uses.
一致地使用我們的標誌有助於加強品牌識別，同時為其他領域的創意留出空間。請避免以下不正確的使用方式。
Summary
1. Don’t stretch nor distort the logo
2. Don’t rotate
3. Don’t change the color without approvals
4. Don’t stack
5. Don’t place a container
6. Don’t add effects
7. Don’t change the logo identity without approvals
8. Don’t block
9. Don’t lock up words with logo without approvals
10. Don’t add irrelevant symbol to the logo
Extra
1. The alt logotype cannot be too small
這展示了各種媒體格式中的標誌鎖定，展示了Morphosis標誌如何以不同的大小、方向和佈局呈現 。